Sourced from some of Australia’s most elite Wagyu herds, The Phoenix represents the pinnacle of premium beef production. Our cattle are carefully raised in the lush, fertile pastures of regional Australia, where they enjoy clean air, abundant space, and a stress-free environment—essential elements that contribute to superior meat quality.
To achieve the exceptional marbling and rich flavour that discerning chefs and food lovers seek, each animal is then finished on a carefully curated grain diet for over 365 days at our world-class feedlots. This long-term, tailored feeding program enhances the depth of flavour and results in a luxurious texture that melts in the mouth.
The result is a soft, buttery Wagyu with a refined taste profile—delicately sweet, umami-rich, and full-bodied—that consistently exceeds expectations. Whether it’s served as a sizzling steak or a masterfully prepared tasting dish, The Phoenix Wagyu offers a truly unforgettable culinary experience that has earned global recognition.